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NEW: Your AI agent can now moderate comments across Facebook, Instagram, TikTok and YouTube. Meet TrollWall AI MCP.

TrollWall AI for Sports

TrollWall AI for Sports

Toxic comments are costing your club money.

Toxic comments are costing your club money.

Abuse drives fans away. Stream spam steals your broadcast value. Sponsors don’t want their logo next to either. TrollWall AI hides it all in 0.1 seconds, 24/7.

Trusted by sports clubs and organizations across 16 countries in EU, North America, Australia and LATAM.

AC Sparta Praha
FBIN
IIHF
IIHF Championchip 2024

Trusted when the whole world is watching

Trusted when the whole world is watching

Thomas Mauer

Thomas Mauer

Managing Director, Football Business Inside

“Online engagement is increasingly critical for football organizations, but so is the need to protect communities against toxic behavior. TrollWall AI provides a much-needed layer of protection.”

Filip Nekola

Digital Content Manager, International Ice Hockey Federation (IIHF)

“I would definitely recommend TrollWall AI to the broader sports industry. It helps us a lot and it’s totally worth the investment.”

Petr Horčička

Petr Horčička

Head of Content, AC Sparta Praha

“Without an automated tool, it would be impossible to manage such a volume. Thanks to TrollWall AI, we’re able to instantly hide vulgar and hateful comments or spam.”

What matchday looks like in the comments

What matchday looks like in the comments

1 in 5comments on AC Sparta Prahas Facebook contained profanity, hate speech or spam, out of nearly 90,000 in eight months. All were hidden automatically.
1 in 5comments on AC Sparta Prahas Facebook contained profanity, hate speech or spam, out of nearly 90,000 in eight months. All were hidden automatically.
1 in 5comments on AC Sparta Prahas Facebook contained profanity, hate speech or spam, out of nearly 90,000 in eight months. All were hidden automatically.

See what’s hiding in your comments

In a free demo we’ll show you TrollWall AI live: how it catches abuse, hate and stream spam in your language, and how many hours it gives back to your team.

Setup takes minutes. No commitment.

The problem

Online hate isn’t just bad for morale. It’s bad for business.

Online hate isn’t just bad for morale. It’s bad for business.

Fans

Fans leave the conversation.

One abusive thread invites the next. Real-time hiding stops the chain, so genuine fans keep talking and clicking.

Sponsors

Sponsors see it too.

No partner wants their brand next to slurs and threats. Clean comment sections protect the value of every sponsored post.

Rights

Stream spam steals your revenue.

One to three hours before kick-off, illegal-stream links and ticket scams flood your posts. TrollWall AI removes them before fans click.

See why effective moderation matters

Each of these comments bypassed moderation and was posted on major social media platforms – but TrollWall AI successfully detected and hid them. Click to un-blur. (Warning: they might be disturbing.)

Criticism stays. Abuse goes.

Criticism stays. Abuse goes.

Fans should be free to criticise after a loss. That is part of the game. TrollWall AI only hides what crosses the line: abuse, hate, vulgarity and spam.

Authors aren’t notified, so trolls get no reaction.

Your organic and paid reach isn’t affected.

Every action is logged and reversible.

GDPR-native. Your data stays in the EU.

See it in action

Every comment under every story. One screen.

Every comment under every story. One screen.

Comments from all your newsroom’s channels land in one feed. Hate and threats are hidden automatically, each with a clear reason. Reader questions are flagged for a reply, with a draft ready. Your moderators review instead of firefighting.

Toxicity typeThreatsSpam
BREAKING
[Fictional outlet] · Breaking news post
HIDDEN · Threat
1
HIDDEN · Spam
QuestionNeutral2Reply3
Suggested reply
4
Placeholder · real anonymised screenshot from product team

1

Hidden automatically

Hate speech / Spam / Profanity

2

Sentiment at a glance

Positive, neutral, negative

3

Recommended action

Reply, like, hide or ignore

4

AI reply drafted

From your own FAQs

Questions? We’ve Got Answers.

Questions? We’ve Got Answers.

Questions? We’ve Got Answers.

Yes. Comments are evaluated and moderated instantly as they're posted, providing 24/7 protection for your community.

We support Facebook, Instagram, TikTok, and YouTube. API integration is also available for custom implementations.

No. Extensive testing confirms that TrollWall AI operates seamlessly without affecting algorithmic content distribution or engagement on social media platforms. Visit our Success Stories section for detailed client experiences.

No. TrollWall AI operates discreetly in the background and is not visible to your audience or other users.

Keep the passion. Lose the hate.

Join the IIHF and AC Sparta Praha. Book a free demo and see how TrollWall AI protects your fans, sponsors and team from the next matchday on.